It may be unpalatable to say this, but large museums are company entities. They have lots of of staff and multi-million dollar budgets. They rely for funding on donors and company sponsors that may turn money on or off at will. They are also giant, slow transferring targets for anyone that wants to launch a lawsuit.
And, of course, they depend on the goodwill of the public to generate gate receipts. Under these circumstances, it’s not surprising that they’re risk averse with regards to PR. You recommend that it would be nice if MoMA allowed workers to interact with discussions in “open, personal, conversational ways.” The problem is that they’re workers of MoMA. By extension, every part that they are saying in that capability is a MoMA opinion, and if anyone takes offense then the blowback will probably be on MoMA, not the worker. So how ought to museums show that they disagree with an employee’s opinion? By disciplining or firing them?
Presumably you wouldn’t be in favor of this? Ultimately, it’s safer for all concerned to have the museum communicate with a single voice, significantly where controversial topics are concerned. Now, I agree that this is a unhappy state of affairs and that i would like to suppose it should change as society turns into extra comfortable with the way that info and opinions stream by means of the online. So for me this publish brings up a problem I nonetheless do not know where I fall. Should we chastise large establishments for outdated practices, and present them the ways to maneuver forward in methods that does not coddle them?
I wonder if a put up like this alenates and makes large company establishments really feel legitamized in their responses. Are you able to imagine how Moma bigwigs would react to being in comparison with this confrence some man named Dave runs in Mn. On a regular basis people who find themselves influential in areas of thought management because it relates to new media and democratized comunications get just a little uninterested in Dinasaurs getting it fallacious.
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Sometimes we level it out. So my question is I assume the proverbial Can you educate an previous canine new methods with new thought? I imagine that the folks at MoMA are nicely-intentioned, sensible people. I don’t imply to use this post to slam on them, however to point out that the fashion and tone of conversations in social media are fundamentally different from those in press conferences. It’s not unimaginable. There are some big firms (and company-measurement entities) which might be able to interact conversationally.
And consider that museums are more like universities than factories. Curators and museum educators are extra like university professors than cubicle drones. Why cannot they express themselves as freely as academics do? In some methods, museums are extremely aberrant amongst their peers for his or her degree of message management. I respect the truth that many corporations desire to regulate their messaging. But that form of messaging becomes, as John places it, outdated, when the venue is multi-vocal, authentic, and direct.
Chris-you are proper proper. The Wright Brothers do not belong in NASA. But if they want to go to the moon, they better learn from the astronauts the best way to get there. What I’m listening to is that there is a robust expectation that if you are online, you must be ready to engage the general public (or “do not join the conversation” at all). It seems like a fairly limiting expectation that puts a variety of strain on giant establishments. Say Jerry was at MoMA with a couple of associates when Kim overheard their dialog about gender representation and responded as she did on-line. Not essentially the most private response, but if it had been me, I’d be grateful for her stopping to acknowledge the issue.